O’Donnells Crisps


White Moose Cafe

Side Eye teamed up with White Moose Cafe and O’Donnell’s to launch their brand new crisp range, ‘Furrow’s’. 

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impressions across social media.
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increase in Retail Sales

We set out to create a unique campaign that let the public know that they had to taste the Furrow’s crisp range. We created content for the White Moose and O’Donnell’s Crisps in order to generate the right messaging and optimize reach and impact through every platform.

We created a meal deal exclusive to the White Moose sub brand ‘Moose on The Loose’ where customers could try a limited edition sandwich created by influencer Paul Stenson, the ‘Durt Burd’ and a packet of Furrow’s crisps. 


  • Influencer Marketing: The influencer marketing campaign generated over 350,000 impressions across social media
  • In-Store Promotions: The in-store promotions led to a 20% increase in sales of O’Donnells Crisps products at The White Moose Café locations.

Case Studies

We have dealt with a wide range of businesses and have successfully helped tackle their problems.

O’Donnells Crisps x White Moose Cafe

Launch brand new range of products.

Badam Restaurant Clontarf

Launch of a new fine dining restaurant.

Zaytoon Persian Kitchen

Digital Marketing

And More…

About Us

We are a full service Digital Marketing, Performance & Design Agency.


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We are located in Melbourne and Dublin

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